We opened in 1990. I was in grad school with a young family living on beans and rice. We had two small children, then three-four-five. I was hoping to write the Great American Novel but words are cheap, and even harder to eat. With a background in advertising and photography, and bills to pay, we launched Lorei Portraits.
I remember taking a portrait of our children down at the beach. None of the kids were smiling. I stared at the proofs (this was back in the film days) and rejected them all. In frustration, I told the kids that we would have to reshoot. My wife urged me to calm down and review one particular proof, to see it for what it was. How had I missed it? The image had a timelessness, a serenity, a subtle joy. It was beautiful, like a painting. We had a large portrait made and hung it on our dining room wall. It has never come down. That's when I knew I had found my calling.
Since then we have served hundreds and hundreds of families and individuals, each one unique and beautiful.